PHILIPS MARKETING

Philips is exploring how to implement their air purifier into the the European market. Me and my design team from TU Delft were asked to design a demonstration tool for retail that introduces the product to the European customer. ​In the final concept the user is taught​ about the amount and consequences of different kind of air pollution in the air of their houses. Next to this the demonstration tool shows the essence of the functionalities of the product.

​Exposed on an International Marketing Events Philips // 2013